Conversion

Short and sweet or long and hard?

By Posted on 1 min read 1293 views

Do you like it short and sweet or long and hard? No, I’m not being personal, I’m talking about your emails 😉 Here’s the scooby… There’s different schools of thought on whether an email should be short or long. Whether you should put links at the top, bottom or throughout. If you …

A bit of an apology

By Posted on 1 min read 1233 views

I’m sorry. I’ve still not finished my guide to using Amazon SES for sending emails. I know, I know. I’m convinced that somebody has shortened the hours between waking up and going to sleep! TBH, I was considering blaming Christmas. But considering I’ve not bought a single Christmas card or present, I …

Happy Birthday (and how to make a killing)

By Posted on 2 min read 1214 views

It’s Max’s 1st birthday today. I can’t believe it’s already been a year, I must be getting old! I’m a bit late writing today’s email, and that’s because I got bombarded this morning. The joys of running multiple companies. Anyhoo… I’ve got a great nugget of information for you today on how …

Re-grow your finger in just 10 days!

By Posted on 2 min read 1339 views

Did that subject line peak your curiosity? That’s because it’s called a ‘pattern interrupt’. It’s a technique which you can use to break the attention of your online visitors. BTW, that’s a true story about the finger, Google it 😉 And it’s pretty damn effective. You can read more about it here. …

Sometimes, you just gotta take a risk!

By Posted on 2 min read 1466 views

It’s been a while since I’ve been to a car auction, but yesterday I went to one looking for a commercial vehicle with a friend. Admittedly I tried to persuade him to buy an Alpha Romeo Spider, but he valiantly decided against the wisdom of my advice and moved on to the …