Michael Wilding

Tag: internet marketing

  • The holy trinity of internet marketing

    The holy trinity of internet marketing

    Over the last week, I’ve received more emails asking me where to start than in the last three months.

    “I literally have no idea, can you tell me how I can make money online?”

    Now I’m going to be honest, these emails kinda piss me off, and here’s why…

    1) If you joined my newsletter, then you will know I can tell you

    2) It shows you’ve read absolutely none of my emails, blog, Twitter or Facebook messages

    TBH my usual reaction to this is… ah, another person who doesn’t want to do any work and wants to make money.

    So here’s the thang, if you’re on my mailing list because you think I’m going to show you some magical solution, then you’re in the wrong place. Scroll to the bottom of this email, and hit the Unsubscribe link.

    If you actually want to build an income online, realise that while it will be a lot easier than a regular job, you still have to work damn hard in the beginning, understand that you won’t make millions in the next couple of months, and that you have a lot to learn.

    Then you’re in the right place.

    For those of you still with me, there are only three things you need to do to build an income online. I call it the holy trinity of internet marketing.

    1) Choose a niche you know inside out and love

    2) Start an email newsletter in that niche (you don’t even need a website)

    3) Focus 100% on writing daily emails, and getting new subscribers to your newsletter

    That’s how complicated building a six-figure online income is. Yup, you’ll be emailing ten people initially and making no money.

    Everybody starts there, I started there with this newsletter.

    But keep doing it, it works, and then as you get more people on your newsletter, you’ll start to earn more money.

    Here’s the complete blueprint.

    https://michaelwilding.com/business-ignition/

    And if you need something more complicated, because obviously anything simple doesn’t work, then you’d better go find someone who’ll sell you a course in complex marketing for thousands of dollars, which you’ll never implement, because it’s just too damn complicated.

    Michael

  • Minion, where are you?

    Minion, where are you?

    I frickin love Megamind. Have you ever watched it? Holly and I watched it again on Netflix last night, and I truly believe it’s one of the greatest recent animations made.

    If you haven’t seen it, then you should.

    Megamind is the most brilliant super-villain in the world, but he’s also the most unsuccessful. Time and again he gets thwarted by Metro Man. So, you can imagine his surprise when he actually beats his all-time nemesis.

    Which is when his problems truly begin, because he now has no purpose in life. After all what’s a super-villain without a super-hero to fight.

    So… he creates himself a good guy to fight against.

    But it all goes wrong when the good guy decides it’s more fun to be the bad guy!

    Having a purpose is, I believe, one of the most important things in life. You must have a purpose if you want to be successful.

    And that’s why I always come back to people trying to make money online in the internet marketing niche, when their only objective is to learn it so they can make money online.

    That’s not a purpose.

    It’s also, in my opinion, the number one reason why most people fail to be successful online.

    You must start your online journey by doing something that you enjoy helping other people to achieve. Make it about you, and it won’t work.

    Once you know what you’re going to help others to achieve, you then need access to the best online business plan in existence.

    A business plan that shows you how to go from zero to hero in the shortest time possible.

    A method that blows everything else out of the water.

    And that method is…

    https://michaelwilding.com/business-ignition/

    Yup, I’m probably slightly biased, but there you go 😉

    Michael

    P.S. Tomorrow I’m going to share with you the 7th way to drive free traffic to your website, squeeze page, social media, in fact anywhere you damn well please. Keep an eye out for it.

  • I’m not being a pain the ass, honestly

    I’m not being a pain the ass, honestly

    “Do you have any tips for copywriting please?”

    This is what Dawn asked in our Facebook group the other day. I, being the person I am, then asked if she had anymore detail about exactly what kind of thing she was having difficulty with.

    She followed up with this question…

    “How long should a sales letter be?”

    Which is a great question. You can see the answer here.

    And I wasn’t trying to be a pain in the ass. There’s a reason I get back to you and ask for you to be specific in your questions. It’s because individual topics are absolutely huge, it’s nearly impossible for me to give you a tip for a large area of marketing.

    But if you tell me the area you are focusing on, or the specific difficulty you are facing, that’s a different story.

    It’s also why, when I get emails that say things like… “Can you tell me how to make money online?”

    My reply is usually along the lines of, yeah I can, check out my emails.

    Much as some people and gurus will try and tell you that there is a formula for this stuff, there is no one size fits all.

    I know what works for me, I know if you implement it then it’s probably going to work for you, but there’s a huge gulf between me telling you something and you implementing it. I’ve no idea how much time you have, your budget or your expectations, let alone your personality and what you enjoy or dislike.

    The easiest way to make money online is by:

    1) Building and email list

    2) Sending regular emails

    3) Promoting something in every email

    And there are a ton of ways that you can do that. My personal way is here.

    https://michaelwilding.com/business-ignition/

    Michael

    P.S. Next month’s Business Ignition magazine is going to be a copywriting special, and I’m even going to be sharing my personal cheat-sheet to writing copy that I have NEVER shared with anyone before. It allows me to write sales pages that outperform most copywriters in a day or less.

    P.P.S. You’ve still got time to get access to it by joining Business Ignition today.

  • Burning Celluloid

    When I was a kid, my dad used to have a reel-to-reel projector. We’d set it up in his living room, and watch the Disney films he had on it.

    It had a bad picture, was crackly, had crap sound, but I loved it.

    My dad was a film buff. He absolutely loved them, and that’s something he passed down to me. Even when I was younger, the first expensive thing I ever saved up for and bought myself, was a home cinema system. It began with a video projector, and then I slowly got speakers, an amp, and even a laserdisc player.

    Damn, do you remember those?

    I bloody loved it, even though my friends still take the piss out of me now for having one, I didn’t care. There was nothing better than sitting down to watch a high definition (for the time) laserdisc on a two meter wide screen.

    And the truth is… I still love it.

    And yes, I’ve still got a video projector, two meter wide screen, and complete digital surround system. But, to make it even better, we now live in a house where we can have the sound as loud as we want!

    So my point is, I know a fair amount about movies, and production quality.

    (did I mention I used to be an actor and have been on a number of film shoots to 😉

    That’s why, when you see software like Clickfunnels, Leadpages, Infusionsoft, SalesForce and all the other high-end marketing software companies, you always want to get access to them.

    Because their sales videos are damn good.

    To be fair to them, the software’s usually pretty good too.

    But the question is… Do you really need them?

    And the answer to that is a resounding no.

    They do make life easier, but at the same time they can cause you problems further down the line, because you’ll always be limited by them.

    Having used most of them, and still using a number of them, I’d recommend that you don’t bother. There are far more effective ways to do those jobs, at a fraction of the price, and which leave you in complete control of your website.

    And the bottom line is… if you’re in complete control of your website, then you can do whatever the hell you want, rather than only being able to do what your software provider allows you to do.

    So my advice is, however nice the videos for fancy software looks, burn the celluloid of those movies and find a way to do it that remains completely in your control.

    Michael

    P.S. Oh yeah, 99% of the time hiring a developer to build you a custom solution will work out a lot cheaper and pay for itself within a few months! Just something to think about.

    P.P.S. Penny Clicks is still available, and you can grab your copy here…

    https://michaelwilding.com/recommends/?id=pennyclicksacademy

  • Bleary Eyed Marketing

    Bleary Eyed Marketing

    Everybody says that when you have a baby it’s knackering, and you kinda go… yeah I’m sure.

    But damn, it’s knackering!

    Max was meant to have his operation yesterday, which meant we were up at 5am, at the hospital for 7am, all prepared when… two emergencies came in and he got pushed to next week 🙁

    Very disappointing, but the surgeon herself came up to speak with us, and as much as guaranteed it would be next week.

    So hopefully it will be.

    That resulted in a pretty stressful and disappointing day.

    But… I have Holly and Max home now, and we’re going to spend a nice week getting into a routine before his operation next Thursday morning (I hope) .

    In the meantime, today is Friday, which means Penny Clicks Academy is launching.

    If you want to jump straight over and have a look, this is where to do it…

    https://michaelwilding.com/recommends/?id=pennyclicksacademy

    I’m going to be sending a few emails about it, right now I’m going to give you a run down of what’s inside (I’ve been through the entire course).

    Later today I’m going to share with you the Facebook account that you must have if your using Facebook ads, but most people don’t.

    Then tomorrow, I’ll share with you my favourite part of the course, and how I’m using it!

    As my grandad always says, it’s best to start at the beginning with…

    What’s it about?

    While the course is awesome, I actually think the name is a little bit miss-leading. So I’m going to take you through it.

    It’s about building Facebook pages, with a huge amount of likes, and then monetizing these pages.

    And here’s my most favourite thing about this course… it’s fluff-free!

    You know all those complicated Facebook Ad guides? This isn’t one of them. And in my experience Facebook Ads can be done as quickly and simply as they’re showing you how to do.

    Which is the key for me.

    The biggest cost in any business is your time. So if I can setup a powerful Facebook Ad in just 15 minutes, why the heck would I want to spend an hour or more making it complicated.

    If you think that the more complicated something is the better, then think again. The opposite is most often the truth.

    In my experience, the simpler a process is, the more effective it is. And Penny Clicks is simple both in principle and execution.

    Which I love.

    Here’s the link if you wanna go looksie for yourself: https://michaelwilding.com/recommends/?id=pennyclicksacademy

    But we’re talking about what’s inside…

    It shows you how to create a Facebook page, if you’re not sure how, but the real gold comes in the Posting Content To Your Page and the Create Your FB Like Ad videos.

    These are 6 minutes 43 second and 16 minutes 34 second videos.

    I’ve never seen the approach they use to posting content, and apart from our group, I hate coming up with content for Facebook pages, which is why I have very few of them.

    But what is shown in Penny Clicks academy, is how to come up with three or four pieces of content for your niche, very quickly, and they’re the kind of pieces of content that people WILL share.

    And that’s how you’re gonna get the “Free” likes on your Facebook page.

    Then creating your advert is quick, easy and designed to get you a big following very quickly.

    It’s about as simple as it gets.

    Heck, if you sat down and actually made your page as you watched these videos, I reckon you could have your page made, and an advert running to it in less than an hour.

    Once you’ve set up your ad, and the Likes are beginning to flood your Facebook page, there’s two modules on monetization.

    The second one is particularly interesting, it uses offline products from a site I didn’t know about, and is going to rock your world.

    Then there’s the bonus video, which is, as is often the case, my favourite.

    But more on that later.

    For now, head over here and check out Penny Clicks Academy.

    https://michaelwilding.com/recommends/?id=pennyclicksacademy

    Michael