Don’t you wish you’d had an idea like the Jellycat toy company. It seems like every child in the western world has at least one Jellycat toy. What’s special about them? The softness of the fabric. That’s their USP. Every parent is worried about their newborn babies skin, they want to make …
The fountain of endless idea generation
Have you ever asked yourself what your biggest internet marketing hurdle is? Usually most people get stuck on product creation and traffic generation. The most common email I get is like this… “I understand everything, and I know I can make it work, but I can’t think of a good product to …
Do You Get Days Like This?
I don’t want to lie to you, I’m having a shit day. That’s just how it goes sometimes. It’s just gone 1pm, which is usually when my first email goes out, and instead I’m still writing it. Things just aren’t flowing at the moment. I’ll need to get back on my mojo …
The Erection Spider
I can already guarantee that there’ll be complaints from this subject line. It seems that if you use a word like ‘erection’ someone will complain. But when used correctly, as I’ve just done ;), it’s copywriting gold! Want your own copywriting gold without having to learn how to do it? This is …
The slim fit model
It’s the end of the year, and it’s a great time to look at our online bizniss and see how we’ve been doing for the last twelve months. It’s also a time, when I start getting my hacksaw out and cutting. In this online world we live in, it’s very easy for …
Bad News Good News
What a week! Holly’s back in hospital with Max 🙁 If you’re new to my newsletter, Max is my son, and he was born with a condition called Hydrocephalus. He had a shunt fitted a couple of weeks ago and now, sadly, he’s back in hospital. He went back in for a …