Yesterday I asked how you thought I’d managed to help someone massively increase lead generation across all their content. They were already slamming it on their homepage, but everywhere else on the site the leads were disappearing. I made one suggestion and that all changed. I’d like to take credit for the …
What a brouhaha
Although we don’t use it very often now, the word brouhaha was used to represent the devil. Nowadays the word means sensational event. I’m using it to describe an event I was at recently with a bunch of awesome marketers where too much was definitely drunk. Which probably means both explanations fit …
How To Make Thousands Of Dollars From Tiny Mailing Lists
The bigger the list the better. Right? Wrong. You can be a big player with a tiny mailing list. I was at a networking event about six months ago, and this guy comes up to me and starts talking at me about mailing lists. He asks me the size of my list …
Why I’m doing what nobody else dares to…
The email that I sent Saturday evening ranks as the lowest opened email I’ve had in years. Just 2.6% of people opened it. That’s partly due to my subject line which works really well in some markets, but obviously not for you guys! Anyhoo… That’s besides the point. For those of you …
Yes… I Will Unsubscribe You From My List
This post is kinda like a service notification, but far more entertaining. Starting from Monday I’m going to be unsubscribing people from my email list. In fact I’m going to do more than that, I’m going to be unsubscribing people and blocking them from re-joining for 90 days. I bet you’ve never …
My bad… I forgot this!
I got a sharp reminder yesterday that I’d forgotten to send you the details of my daily routine. I’m sorry, I’ve got so much I want to share with you that sometimes I lose track. Doesn’t happen often, but it did yesterday. But all’s well, because… I’m going to share it with …